CRASH quote of the day: Your goal is to find those birds of a feather, the people who have a similar mindset as you, similar goals, similar values in life, people who are all working towards something. Show me a person’s friends and I will show you how successful he or she is going to be, what his or her future looks like.
Most people assume that the music business is based on auditioning, auditioning, and auditioning. I will say this, the majority of gigs that are happening in the world are all happening because of personal relationships. Even if you do have to audition, a personal relationship is usually established with somebody in that organization. You never know where you next gig is going to come from. It can come from the secretary at the studio at the front desk. It can come from the wardrobe assistant. It could come from the stylist. It could come from the assistant manager. It could come from the road manager. Someone in the band. The moral of the story is to have lots of friends and know lots of people. More importantly a lot of people need to know you and have to be able to trust you and put their faith in you.
The name of the game is meeting people. People make the world go round. You can’t know enough people. But most importantly, people need to know YOU.
I’ve cultivated and nurtured real, lasting relationships with all of my sponsors over the years. A good ambassador of a musical brand will always be seen using that gear on stage, in the studio, and on TV. It truly is a mutually beneficial relationship. A smart artist is the one that develops these relationships while their band is climbing the ladder of success. That relationship can grow over time.