Look for adjacent opportunities.
When I first started touring with Jason Aldean, I reached out to university music programs in the cities of our tour dates. I offered to do free drum clinics the days of our shows.
I was going to be in town, had a masters degree in music, had experience teaching, and wanted to share what I had learned.
Doing that again and again over 14 years built my brand as an educator. Now leading clinics and camps is another segment of my overall business.